During my time at URE, I got the assignment to come up with a business plan with its car a focal point. I came up with a model where the car is used as an attraction that can be bought by theme parks. This plan was then worked into a business plan with a presentation. My other main tasks had to do with designing the livery of the car. Instead of doing this by myself, I decided to set up co-creation sessions where other team members could send their own designs, and this resulted in a livery that everyone felt a part of.

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