During this 3-course USE line we were given the assignment to come up with a new product or service. The only requirement was that it needed to be a connected product. We came up with ZIVATA. A plant that can display data using its color-changing leaves. It can indicate all sorts of data ranging from the weather, stock prices, and traffic information. It makes you less reliant on your phone and be more in the moment.

During this USE line, I learned to work closely with people from different faculties. I also have learned how to lead a creative process with people who have not done this before. Finally, I learned how to create a business model around a product and what it takes to make a product interesting for investors.

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